HUMAN

RATIO

HUMAN RATIO

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We design experiences that keep brands human.

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We believe the future of marketing is IRL

“We’ve proven building super user architectures through IRL experiences, are more valuable than ads.”

As technology scales, human connection is more valuable than ever.

The future of thriving organizations relies on their ability to effectively co-create with their user, partner, and talent communities.

Community-driven companies listen better //build faster// receive feedback effectively //scale organically // and make impact from individual to collective.
Digital marketing only approach creates inflated disengaged users, churn and lack of

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Don’t run events, engineer ecosystems 

Our Clients

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The word 'HAAB' written in bold black letters.
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The problem with a digital-only approach is …

Human connection lost at scale

User & Partner Engagement drops

Loyalty is compromised

“We support tech innovators in AI and venture capital firms to design experiences that keep technology human, and our interaction with it relevant and alive. Through experiential events with measurable ROI.”

Learn more about our services

Metrics misalign with meaning

“We partner with community-driven tech companies, venture capital firms, family offices, and real estate developers to build offerings, audiences, and thriving ecosystems around transformative ideas.”

How We Deliver

We Build Momentum Through IRL

Crafting spaces and moments that merge strategy, insight, and design — creating gatherings that connect people, build trust, and drive real results.



Building Loyalty & Engagement

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Creating Human Experiences

Measuring Success

Building an ecosystem

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Two women are having a conversation in a dimly lit bar or restaurant. The woman on the left has blonde hair and is wearing an orange jacket, while the woman on the right is wearing a gray hat decorated with a colorful band. Behind them, a wall featur
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Our Team

  • A woman with long, curly brown hair sitting at a table against an orange background, wearing a green patterned blouse and jewelry, looking at the camera with a slight smile.

    Svetlana Kolesnikova

    COFOUNDER, EXPERIENCE & ANALYTICS

    Svetlana builds ecosystems that keep innovation human.

    As Founder of HAAB Project and Khôra, and collaborator on global experiences like MyPlace Mexico City, UNVEIL @ Climate Week, The Portal, and Base, she’s helped visionary founders, VC firms, and developers design communities that move culture and drive measurable growth.

    Previously, she led Global Alliances & Channels at Birst, managing 230+ partners across the Americas and developing resale strategies across LATAM and North America that expanded market reach and revenue.

    Her focus lies at the intersection of strategy, partnerships, and experiential design — creating moments and ecosystems that transform connection into momentum and ideas into impact.

  • A woman with red hair styled in a top knot, wearing earrings and bracelets, sitting at a pink table with a small potted succulent plant in front of her, smiling at the camera against a warm pink background.

    Alannah Ross

    COFOUNDER, BUSINESS DEVELOPMENT & FORECASTING

Our builder ecosystem

FTRS TRND RPRT
Experiencial Community Seeding 2030

“Future of hospitality lives in regenerative intelligence”

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Follow the trends of what is relevant in the intersection of technology and human connection.

FUTURES TREND REPORT
Culture Art & AI Fusion 2030

“Future of hospitality lives in regenerative intelligence”

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