Our Team

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    SVETLANA KOLESNIKOVA- Co-Founder, Head of Experience & Analytics

    Svetlana Kolesnikova is a strategist, community architect, and creative leader who builds ecosystems at the intersection of technology, culture, and human experience.

    With over a decade of experience leading growth, partnerships, and experiential design across global markets, she has worked with venture capital firms, founders, and real estate developers to bring visionary concepts to life—from creative hubs and wellness clubs to innovation platforms and digital communities.

    As Director of Global Alliances & Channels at Birst, she led and managed over 230 partners across the Americas, designing expansion strategies that scaled across LATAM and North America and generated over $9M in annual sales. As Founder & CEO of HAAB Project in Mexico City, she built a thriving ecosystem of more than 6,000 founders, investors, and artists. Later, as a creative partner in projects such as The Portal, MetabaseQ, MyPlace, and Base, she helped design and launch ambassador programs, scale digital products into IRL experiences, and pioneer new models for experiential living and social wellness.

    Today, through Human Ratio, Svetlana partners with technology companies, creative agencies, and visionary teams to design experiences that keep technology human- bridging analytics, storytelling, and immersive strategy to build belonging, trust, and measurable cultural impact.

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    ALANNAH ROSS - Co-Founder, Brand & Innovation Strategy, Partnerships & Business Development

    For over 15 years, Alannah has translated emerging trends into innovative commercial brands that reimagine how people live, connect, and care for themselves.

    Her work sits at the intersection of cultural shifts and human centred technology — driving global corporations and early stage startups with strategies that scale with purpose. She has led growth and innovation across CPG, wearables, retail, hospitality, and wellness ventures, turning foresight into first to market brands and sustainable business models across Europe, US, LATAM, and APAC.

    Before founding We Seek Care and Futures Of agency, she held Director & C-Suite roles - leading multi-million dollar portfolios through growth and partnerships. Bringing new ventures to market and advising brands on how to transform data and design into human impact.

    Her work in healthtech has positioned her as a leading voice in the evolution of next-generation care — from clinics to hospitality to cultural ecosystems.

    Recognized with industry awards and invited to speak on global stages, she continues to expand the conversation on innovation that feels not just scalable, but deeply human.

    At Human Ratio, Alannah helps organizations build experiences and environments where human connection becomes a strategic advantage — merging foresight, wellbeing design, and immersive storytelling to cultivate culture that endures.

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    BRETT RED- Product & Experiential Innovation

    Brett has spent the last 14+ years inventing, designing, managing, and shipping breakthrough products and experiences. His work lives at the intersection of design, technology, and storytelling — where ideas become tangible, human, and unforgettable.

    Across startups and global brands, Brett has been a core contributor to over $61M in raised capital and $282M in successful exits, with his teams collectively raising more than $159M. He’s also named on eight U.S. patents for interaction design across hardware and software, and led design and engineering for the highest-rated AR app on the App Store (4.8⭐️).

    At Human : Ratio, Brett brings a track record of making awesome things with good people — grounding visionary concepts in precise design and engineering that move culture forward.

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    CHARLIE KIRSCHNER - Operational Design & Strategy

    Charlie is the guy who grounds ideas into budgets, processes, and teams. With a background across startups, nonprofits, e-commerce, and hospitality, he brings structure to vision — translating strategy into seamless operations.

    An expert in operational design, Charlie builds the frameworks and systems that turn creativity into execution and momentum into measurable growth. Equal parts strategist and operator, he connects people, process, and purpose - making the complex feel simple.

    Grounded, intelligent, and deeply human, Charlie designs organizations that don’t just scale - they flow.

Our talent and partner ecosystem spans from San Francisco to NYC, Mexico City, Berlin, and beyond.

Our ecosystem bridges art, technology, and strategy -
Creative Directors who shape vision,
Experience Designers who choreograph emotion,
Spatial Designers who sculpt environments,
Producers and Fabricators who make the impossible tangible,
Lighting and Sound Designers who tune the senses,
Filmmakers and Photographers who capture the moment,
Creative Technologists and XR Artists who invent new realities,
Writers and Storytellers who give ideas language,
Strategists and Cultural Producers who anchor brands in meaning,
and Community Builders who make it all human.