Our work speaks for itself.Services: City Expansion Strategy, Membership & Ambassador Programs, Partnerships & Ecosystem Development, Experience & Programming Standards, Engagement Systems
Challenge
As Base expanded as a digital members club focused on real-world connection, it needed scalable systems to launch new cities, maintain experience quality across markets, and drive member engagement while growing a global footprint.
Results
Base established a repeatable, experience-led expansion model that supported city growth, partner activation, and deeper member engagement across markets.
Solution
During her time with Base, Svetlana played a pivotal role in shaping early growth and city expansion strategy. She co-led the development of scalable city launch playbooks, founding member programs, and ambassador frameworks tailored for new markets, including San Francisco.
Svetlana designed the Base+ Perks and Partner Venue ecosystems, building partnerships with hospitality brands and cultural institutions to increase member value and deepen local relevance. She also established experience and programming standards to ensure consistency across cities while allowing for local expression.
Beyond strategy, Svetlana built engagement systems across WhatsApp, email, and social channels to strengthen retention, participation, and organic growth—laying foundational infrastructure across growth, partnerships, and community operations.
Highlights
Designed scalable city launch and expansion playbooks
Built founding member and ambassador programs for new markets
Created Base+ Perks and Partner Venue ecosystems
Established experience and programming standards across cities
Implemented engagement systems driving retention and organic growth
