Our work speaks for itself.

Services: Community & Membership Strategy, Experience Design, Team Leadership, Partnerships & Ecosystem Development, Brand Strategy

Challenge

In Condesa, Mexico City, an existing social working club struggled to build cultural relevance, attract an aligned audience, and function as a true community-driven space despite years in operation.

Results

HAAB rapidly became a recognized cultural hub for local and international creatives, demonstrating a new model for experience-led community spaces and third-place urban development.

Solution

As part of the founding team, we reimagined the concept as HAAB—a hybrid cultural hub blending co-working, wellness, creativity, and experience design. We built the brand, operational structure, and team from the ground up, positioning HAAB as a platform for connection, talent, and immersive programming across the city.